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Luxury watchmaker Hublot marks 60 years of Ferrari in North America

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Two of the world’s most coveted pieces of precision machinery got together in Los Angeles for a very special birthday bash. As part of a citywide collection of elite celebrations to mark Ferrari’s 60th anniversary in North America, the Swiss luxury watchmaker Hublot—the auto legend’s official watch and timekeeper—hosted a lavish dinner inside the Petersen Automotive Museum, where Piero Ferrari and other members of the Italian car clan gathered with watch aficionados and auto enthusiasts to dine surrounded by classic and current Ferrari models. 

“I’m very pleased that Ferrari invited me to the birthday party–it means I’m a member of the family,” said Hublot CEO Jean-Claude Biver, who appropriately came bearing an appropriate gift: the Big Bang Ferrari Limited Edition timepiece especially crafted–in distinctive blue, red and white tones as a nod to the American anniversary—for the occasion.

“It’s a watch that I would personally buy, it fits my taste,” said Biver, who has a personal collection of around 300 luxury timepieces. “You can see the engine. I love to see the machinery.” 

Biver says there’s a clear kinship between the two brands. “What is Ferrari? Design. Technology. Tradition. Performance. Success. Prestige. Exclusivity. And it’s an engine for the road. Hublot is all of those, and it’s an engine for the wrist. The two have the same qualities and the same spirit. They have huge tradition, but they use tradition to build the future.”

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