Nicole Richie Is Urban Decay’s New Troublemaker

The brand has tapped the actress and style icon to be the face of their newest release

by Rachel Barber | September 8, 2017 4:57 pm

Yesterday, Nicole Richie revealed her new role as the face of Urban Decay’s brand-new Troublemaker Mascara[1]. The star announced the big news on Instagram[2], where she posted “#HereComesTrouble.”

Known for cult products like the Naked Palette[3] and Perversion Mascara[4], Urban Decay’s newest release volumizes, lengthens and separates lashes for a bold, smudge-proof look. Infused with hollow silica and ultralight fibers, the formula give fringe a lush look without weighing down the lashes. Polymers, Vitamin E and panthenol combine to nourish the lashes and prevent flaking, smearing and smudging.



Get your hands on one of the prismatic new tubes here[5].


Written by Rachel Barber[6]

  1. Troublemaker Mascara:
  2. Instagram:
  3. Naked Palette:
  4. Perversion Mascara:
  5. here:
  6. Rachel Barber:

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