Nicole Richie Is Urban Decay’s New Troublemaker

The brand has tapped the actress and style icon to be the face of their newest release

by Rachel Barber | September 8, 2017 4:57 pm

Yesterday, Nicole Richie revealed her new role as the face of Urban Decay’s brand-new Troublemaker Mascara[1]. The star announced the big news on Instagram[2], where she posted “#HereComesTrouble.”

Known for cult products like the Naked Palette[3] and Perversion Mascara[4], Urban Decay’s newest release volumizes, lengthens and separates lashes for a bold, smudge-proof look. Infused with hollow silica and ultralight fibers, the formula give fringe a lush look without weighing down the lashes. Polymers, Vitamin E and panthenol combine to nourish the lashes and prevent flaking, smearing and smudging.

@urbandecaycosmetics

@urbandecaycosmetics

Get your hands on one of the prismatic new tubes here[5].

 

Written by Rachel Barber[6]

Endnotes:
  1. Troublemaker Mascara: https://www.urbandecay.com/troublemaker-mascara-by-urban-decay/ud861.html
  2. Instagram: https://www.instagram.com/p/BYwObh9AvO6/?hl=en&taken-by=nicolerichie
  3. Naked Palette: https://www.urbandecay.com/naked-palette-eyeshadow-by-urban-decay/245.html?cgid=bestsellers
  4. Perversion Mascara: https://www.urbandecay.com/perversion-by-urban-decay/457.html?cgid=bestsellers
  5. here: https://www.urbandecay.com/troublemaker-mascara-by-urban-decay/ud861.html
  6. Rachel Barber: http://dujour.com/contributors/rachel-barber/

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